ViPR “Magic Venom” for Virtualized Storage

At EMC World, one expects to hear a series of announcements that impact the way IT is stored, mined, migrated, managed and protected. This year will be no different, there are several “new economy” architectures and models that we’ll all get to know a little better this week. One such announcement is “ViPR” Software Designed Storage.

Ok let’s stop for a second and appreciate after years of V-names from EMC, they have finally dialed in a name as Chill as ViPR…what what! I’m loving that augmentation alone.

So many of us have been waiting for EMC to properly enter into the SDS market and push an OpenStack integration through their mfg plant doors. I believe ViPR will be adequately received by the market and will have a health adoption curve. Some will say it’s a little late to market, but I believe when the critics get an understanding of the functionality included in ViPR’s first release, they will be impressed in what will be the market’s most aggressive entrant to date. Additionally, you have to think about just how much VMware activity is going on in the EMC install base, there is a huge demand for this type of management/facilitation product.

IDC in their recent “Digital Universe Study”, Dec 2012 talked about the paradox that data management product costs continue to notable drop, but the total investment continues to go precipitously up. They go on to state that from 2012 to 2020 servers will grow by 10x, data will grow by 14x, but IT professionals will grow by less than 1.5x. Optimizing Virtualization, Cloud, ITaaS are mandates to frankly…survive.

I want you to go by the booth or get on the web to get the complete juice on ViPR, but let me give you a few key data points. First ViPR leverages the intelligence of the underlying arrays, it doesn’t create a “not invented here” dynamic, but builds upon your current investments. The control path and data path are decoupled so you have more flexibility to architect and not impact performance. One nice feature is the data services strength with built-in ability to write once and then run the data everywhere. Its also a cloud app, has support for heterogeneous storage devices, and built in API to allow growth and tailoring.

ViPR Controller sits on storage arrays and connects to ViPR Data Services across File Block, Object and products like Hadoop(HDFS) Atmos, VMAX ,VNX, Netapp “file” day one; plus devices and commodity hardware slated for future releases. The Controller provides capabilities for automation, self-servce, metering and provisioning. Also a number of 3rd party providers have stepped forward to integrate.

In summary, ViPR abstracts the management of the storage from the hardware. It dramatically reduces management costs in an increasingly complex environment, provides faster time to value, extends and protects existing investments and ultimately delivers more choice on how and where to store data. This is a monster step in the right direction. I think one bite from ViPR and you’ll be a fan.