“The CLOUD of the TITANS” – SAP, EMC, and VMware Strengthen their Partnership around Cloud Computing


 In Madrid Spain, on November 10th, Pat Gelsinger, Paul Maritz and Vishal Sikka virtually join together and take the keynote stage at SAPPHIRE NOW Madrid. The three will talk about what is covered in today’s SAP Press Release: “Preferred Three-Way Strategic Collaboration with EMC and VMware to Deliver Greater IT Efficiency and Business Agility

Before we dive into the details of this release, let’s look at these 3 people on stage:

    • Ever heard of Paul Maritz?  He was a key leader during the rise of MS Windows into the ubiquitous desktop and server operating system it is today.  Later he created a company, “PI Corporation” focused on what was then the obscure concept of “Cloud Computing”.  Now he’s the CEO of VMWare
    • How about Pat Gelsinger? He contributed to the Intel 286 and 386 chip design which brought the computer to the masses, and then was the executive over the development of a continuous line of best in class products that made the Intel brand what it is today. Now he is the President/COO of EMC.
    • Vishal Sikka has been the CTO at SAP since 2007, overseeing the rollout out of ECC 6.0, acquisition of Sybase and now the adoption of HANA into the SAP customer base. He sits in the technical top seat for a company with over 120,000 customers.

It’s rare to see 3 people who’ve had more impact in our industry, co-presenting on a stage.  It is probably worth listening to what they have to say.

So, what is being talked about in Madrid?  Here are some of the notable excerpts from the release:

  • “SAP will work closely with EMC and VMware and is currently evaluating options to deliver an end-to-end stack optimized for running mission-critical SAP applications. Together, the three companies plan to invest and integrate best-of-breed application, database, virtualization, management and information infrastructure technologies, as well as deliver new services to support and accelerate customers’ journey to the cloud.”
  • “SAP and VMware expect to deliver an extended support program by integrating a configuration and health check for SAP systems running on VMware cloud infrastructure into SAP® GoingLive™ Check services and SAP EarlyWatch® Alert service…”
  • “SAP also intends to drive a radical improvement in the manageability of enterprise applications in private clouds by evaluating the delivery of VMware vSphere®-based virtual appliances, orchestrated by declarative models in the TOSCA language…”
  • “SAP and EMC will explore collaboration opportunities around the SAP HANA™ platform to deliver high-end system availability and EMC’s fully automated storage tiering technologies (FAST). This deep collaboration will further strengthen SAP in-memory computing technology…”
  • “SAP’s next-generation architecture is truly bringing the power of these disruptive innovations to our customers without disruption. Our work with EMC and VMware demonstrates this.

So why should you take note of these “notes”:

  • My first reason I’ve already pointed out. There is a convergence of pioneers in our industry lining up around these technologies, around these companies.
  • End to End Stack”, that is a powerful statement coming from this group.  Think about the last time EMC and VMWare reported on a triangulation with Cisco.  The company VCE was born and they deliver the “Vblock” which is already having an impact on the SAP install base. SAP, EMC, and VMware together could really change the playing field. Best in class, market share leaders, all in one end to end package.
  • Virtualization Health Check, Application Manageability, these are both improvements that will help the large SAP community further adopt virtualization and private cloud improvements. Allowing even the conservative IT departments to progress on platform modernization.
  • HANA & FAST, This is an interesting announcement between EMC and SAP. EMC is the first non server company to be singled out in this way.  One can assume that this collaboration will lead to best in class model that provides a clean scale out solution for the HANA in-Memory platform, allowing for better controls, availability and information protection.
  • First to Market Fitness, What this messaging really communicates is here are the current innovators for the new generation of SAP landscapes that are driving into the cloud. These 3 companies individually have been the most active in innovation for the support of SAP over the last few years. Customers want to accelerate their consumption of modern platforms that are more agile, and that have better price to performance, yet they feel they must wait for the proper level of maturity to be demonstrated. This collaboration is an accelerant.  If you want to mitigate risks in mission critical environments, what better way, than to bring together this group of titans? A Recent Study Named EMC as the No. 1 choice for Applications. The IDC study showed EMC swept the no. 1 slot including SAP. A similar study by Goldman Sachs showed EMC no. 1 choice to support VMWare environments.  These companies together, have an over whelming level of capital in “Market Trust”.

These press releases tend to come and go. What excites me is the promises made within. Keep your eye on the things to come.

Link to Press Release: http://tiny.cc/gfxbi

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One thought on ““The CLOUD of the TITANS” – SAP, EMC, and VMware Strengthen their Partnership around Cloud Computing

  1. like the set up with telling us who the experts are. Sounds like a good keynote. I sent a tweet. feel free to retweet.

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